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As Coronavirus lurks, Indians save wealth for health SECTIONS Share Synopsis Companies and financial experts said that prospective customers are diverting funds that could have gone into the purchase of discretionary items toward unforeseen emergency and health-related expenses. iStock 3,386,457.0 Indian consumers, both urban and rural, are storing cash for emergency medical needs, deferring big-ticket discretionary expenses through the surging covid wave that is taking a toll on lives and livelihoods. Companies and financial experts said that prospective customers are diverting funds that could have gone into the purchase of discretionary items toward unforeseen emergency and health-related expenses. Through the first wave last summer, several consumer appliances moved from the ‘discretionary’ bucket to the ‘essentials’ category, said Kamal Nandi, business head, Godrej Appliances.

Shashank srivastavaRavi bhatiaRamesh iyerSanjay agarwalMaruti suzukiKamal nandiNilesh guptaNidhi sinhaJato dynamicsVijay salesMintel reports indiaRural demandCo vidCorona virusCovid waveஷாஷாங்க் சிரிவாஸ்தவ